Dubai's Elite Performance Coach
Personal training, precision nutrition, breathwork mastery & advanced peptide therapy — engineered around you. Now powered by the 10XU app and Axiom, your AI performance coach.
Lee Simpson
I'm Lee Simpson — PT, nutrition specialist, certified breathwork coach, and soon-to-be peptide therapy practitioner based in Dubai. My approach strips out the noise and builds programmes grounded in science, consistency, and real accountability.
10X-U exists because most people never come close to their potential. Every programme I build is engineered to bridge that gap — no shortcuts, no cookie-cutter plans.
What I Offer
Every service is fully bespoke. Pricing is provided on enquiry — because your programme isn't a product off a shelf.
One-to-one sessions built around your body, your goals, and your schedule. Strength, conditioning, fat loss, athletic performance — whatever the objective, we build the blueprint.
Enquire →Precision nutrition plans tailored to your physiology, lifestyle, and targets. Fuelling performance, managing body composition, and building sustainable habits that last.
Enquire →Certified breathwork protocols for stress regulation, recovery acceleration, mental clarity, and peak performance. The discipline elite athletes use — available to you.
Enquire →Advanced peptide protocols for body composition, recovery, hormonal optimisation, and longevity — supervised, compliant, and scientifically grounded. Register your interest now to be first in line.
Register Interest →Trusted Partners
Every partnership is deliberate. I work only with providers I'd refer to a friend — specialists who share the same standard of excellence my clients expect.
Dubai Hills' premier physiotherapy clinic — where precision rehabilitation meets elite performance care. Kinetika's team of specialist physios work closely with high-performing individuals who demand more than standard treatment.
10XU CLIENTS · 15% EXCLUSIVE DISCOUNT
Dubai's go-to destination for premium sports supplements, vitamins, and performance nutrition. With 14 locations across the city, MedX makes it straightforward for my clients to access everything they need to fuel, recover, and perform.
10XU CLIENTS · EXCLUSIVE SAVINGS WITH MY REFERRAL CODE
How It Works
Enquire
Submit your enquiry. Tell me your goals, your current situation, and what you're looking to achieve. No commitment, no obligation.
Consult
We'll have a discovery call — free of charge — to understand you fully. Lifestyle, history, goals, constraints. Nothing cookie-cutter.
Blueprint
I build your programme from scratch. Every element is intentional — training, nutrition, recovery, mindset. All aligned to your goals.
Execute
We work together with full accountability. Progress is tracked, plans evolve, results compound. This is where you become 10X.
Track
Everything lives in the 10XU app — daily check-ins, workout logs, nutrition, sleep, breathwork, and your AI coach Axiom. Your data, your progress, your edge.
The 10XU App
Every metric, every session, every meal — tracked, analysed, and fed back to you in real time. The 10XU app is the operating system for your transformation.
"Your data doesn't lie. Now neither can you."
Powered by GPT-4o. Personalised to your metrics. Always on.
CLIENT ACCESS BY INVITATION · ENQUIRE TO JOIN
Get In Touch
Ready to build the best version of yourself? Fill in the form and I'll be in touch within 24 hours. No public pricing — every programme is priced based on your specific needs.
All enquiries are treated with complete confidentiality.
Thanks — I'll be in touch within 24 hours. Check your inbox (and spam folder) for a confirmation from lee@10x-u.com.